Originally from Sydney, I’m a two-time Grand Effie-winning brand strategist with experience across customer experience, social media, research and communications planning.

For as long as I can remember I’ve had boundless curiosity for the world around me – for why things are the way they are and for how things work. As a child, this often landed me in trouble – my parents’ VCR player never fully recovered from my attempt at exploratory surgery – but I’ve since found a more productive (and usually less destructive) output for my curiosity as a strategist.

As a strategist I’ve worked on Samsung, Telstra, IKEA, Danone, Bayer, Sydney Children’s Hospitals Foundation, AMP Bank, AGN, RACV – among many other acronyms. Over the past (nearly) six years I’ve done everything from traditional integrated campaigns to differently shaped work including social-first and earned media-led activity.